https://www.facebook.com/official.peta/videos/10153990434499586/ PetSmart was recently dragged into the spotlight when PETA (People for the Ethical Treatment of Animals) accused them of purchasing reptiles from a supplier who allegedly treated their animals unethically. A video was uploaded onto PETA’s social media outlets showing behind the scenes footage at two warehouses, owned by Reptiles by Mack, revealing the… Continue reading PETA Vs. PetSmart
Content strategy refers to the planning, development and management of content in both print and web media. I have selected three infographics that I feel display information relevant to a content strategy. Infographic #1: The first infographic I have chosen attracts attention right away with its busy collage of colourful words. It introduces many different key words… Continue reading Content Strategy
Advertising Method How It Works Cost Promoted Tweets · Appear in timelines and search results · Target by interests, gender, device, geography and similarity to existing followers · Tweet to most relevant users beyond core followers $0.50-$2.00/ engagement Promoted Accounts · Promote account to potential followers · Target by interest, geography, and gender $2.50-$4.00/ engagement… Continue reading Does Advertising On Twitter Have Potential Value to Public Relations Programs?
I am a little nervous about this course as I am really only familiar with one social media platform – Facebook. I am looking forward to exploring and increasing my involvement with other social media platforms, some of which I have never even heard of. I think that the success of public relations in an organization is largely… Continue reading Introduction