PETA Vs. PetSmart

https://www.facebook.com/official.peta/videos/10153990434499586/ PetSmart was recently dragged into the spotlight when PETA (People for the Ethical Treatment of Animals) accused them of purchasing reptiles from a supplier who allegedly treated their animals unethically. A video was uploaded onto PETA’s social media outlets showing behind the scenes footage at two warehouses, owned by Reptiles by Mack, revealing the… Continue reading PETA Vs. PetSmart

Does Advertising On Twitter Have Potential Value to Public Relations Programs?

Advertising Method How It Works Cost Promoted Tweets ·         Appear in timelines and search results ·         Target by interests, gender, device, geography and similarity to existing followers ·         Tweet to most relevant users beyond core followers $0.50-$2.00/ engagement Promoted Accounts ·         Promote account to potential followers ·         Target by interest, geography, and gender $2.50-$4.00/ engagement… Continue reading Does Advertising On Twitter Have Potential Value to Public Relations Programs?